页面的head部分需要先引入jquery库，设置好CSS样式，这里用了:before、:nth-child()、:first-of-type等选择器，代码如下：

<script type="text/javascript" src="js/jquery.min.js"></script>
    <style type="text/css">
body {
    background-color: #77EEDF;
	height: 80vh;
	display: flex;
	justify-content: center;
	align-items: center;
	font-family: 'Microsoft YaHei','Lantinghei SC','Open Sans',Arial,'Hiragino Sans GB','STHeiti','WenQuanYi Micro Hei','SimSun',sans-serif;
}
/* Paper Sheet */
h1.flag {
	white-space: nowrap;
	font-size: 2vw;
	position: relative;
	cursor: default;
	font-weight: 500;
}
h1.flag::before {
	content: '';
	position: absolute;
	bottom: 0;
	background-color: rgb(60, 119, 112);
	width: 89%;
	left: 4%;
	height: 40%;
	-webkit-filter: blur(2vw);
	        filter: blur(2vw);
	-webkit-transition: all 200ms cubic-bezier(0.0, 0.0, 0.2, 1);
	transition: all 200ms cubic-bezier(0.0, 0.0, 0.2, 1);
}
h1.flag span {
	-webkit-user-select: none;
	   -moz-user-select: none;
	    -ms-user-select: none;
	        user-select: none;
	display: inline-block;
	width: 3em;
	padding-top: 0.8em;
	padding-bottom: 0.8em;
	text-align: center;
	position: relative;
	z-index: 1;
	-webkit-transition: all 1s cubic-bezier(0.0, 0.0, 0.2, 1);
	transition: all 1s cubic-bezier(0.0, 0.0, 0.2, 1);/* Solid Surface *//* Odd letters *//* Even letters *//* Paper border-radius */
}
h1.flag span::before {
	content: '';
	background-color: #F9F8EF;
	-webkit-transition: all 1s cubic-bezier(0.0, 0.0, 0.2, 1);
	transition: all 1s cubic-bezier(0.0, 0.0, 0.2, 1);
	opacity: 0;
	position: absolute;
	top: 0;
	bottom: 0;
	left: 0;
	right: 0;
	z-index: -1;
}
h1.flag span:nth-child(odd) {
	-webkit-transform: skewY(-8deg);
	        transform: skewY(-8deg);
	color: rgb(217, 213, 200);
	background: -webkit-linear-gradient(120deg, rgb(255, 255, 255), rgb(237, 236, 227));
	background: linear-gradient(-30deg, rgb(255, 255, 255), rgb(237, 236, 227));
	box-shadow: inset -1px 0 0px rgba(255, 255, 255, .3);
	prospective: 1000px;
}
h1.flag span:nth-child(even) {
	-webkit-transform: skewY(8deg);
	        transform: skewY(8deg);
	color: #C5BEAA;
	background: -webkit-linear-gradient(3deg, rgb(199, 198, 191), rgb(237, 236, 227));
	background: linear-gradient(87deg, rgb(199, 198, 191), rgb(237, 236, 227));
	box-shadow: inset -1px 0 0px rgba(0, 0, 0, .05);
	prospective: 1000px;
}
h1.flag span:first-of-type,
		h1.flag span:first-of-type:before {
	border-radius: 4px 0 0 4px;
}
h1.flag span:last-of-type,
		h1.flag span:last-of-type:before {
	border-radius: 0 4px 4px 0;
}
h1.flag:hover {}
h1.flag:hover:before {
	opacity: 0.5;
	filter: url('data:image/svg+xml;charset=utf-8,<svg xmlns="http://www.w3.org/2000/svg"><filter id="filter"><feGaussianBlur stdDeviation="2" /></filter></svg>#filter');
	-webkit-filter: blur(2px);
	        filter: blur(2px);
	left: 1%;
	width: 98%;
}
h1.flag:hover span {
	-webkit-transform: none;
	        transform: none;
	color: #C5BEAA;
	box-shadow: none;
	-webkit-transition-duration: 200ms;
	        transition-duration: 200ms;
	width: 3.1em;
}
h1.flag:hover span::before {
	opacity: 1;
	-webkit-transition-duration: 200ms;
	        transition-duration: 200ms;
}
    </style>

页面的body部分只有一行内容，当然，你也可以指定多行，并提前设置后样式，代码如下：

<h1 class="flag">折纸文本特效</h1>

那么，重点来了，需要把上面的文字逐个拆分开来，放入不同<span>标签里，逐个应用样式特效，方法如下：

(function($){
	function injector(t, splitter, klass, after) {
		var text = t.text()
		, a = text.split(splitter)
		, inject = '';
		if (a.length) {
			$(a).each(function(i, item) {
				inject += '<span class="'+klass+(i+1)+'" aria-hidden="true">'+item+'</span>'+after;
			});
			t.attr('aria-label',text)
			.empty()
			.append(inject)

		}
	}

	var methods = {
		init : function() {
			return this.each(function() {
				injector($(this), '', 'char', '');
			});
		},

		words : function() {
			return this.each(function() {
				injector($(this), ' ', 'word', ' ');
			});
		},

		lines : function() {
			return this.each(function() {
				var r = "eefec303079ad17405c889e092e105b0";
				injector($(this).children("br").replaceWith(r).end(), r, 'line', '');
			});
		}
	};

	$.fn.lettering = function( method ) {
		// Method calling logic
		if ( method && methods[method] ) {
			return methods[ method ].apply( this, [].slice.call( arguments, 1 ));
		} else if ( method === 'letters' || ! method ) {
			return methods.init.apply( this, [].slice.call( arguments, 0 ) ); // always pass an array
		}
		$.error( 'Method ' +  method + ' does not exist on jQuery.lettering' );
		return this;
	};

})(jQuery);
$(document).ready(function() {
	$(".flag").lettering();
});